56 Degrees North

2024 was a year of unprecedented growth for 56° North. The independent, strategic communications and public policy consultancy welcomed Vodafone, Santander, SSE and Commonwealth Games Scotland as new clients, along with many others. Their team grew by 50% and their revenue by 42% – continuing the trend of growing every year since the company was founded.

But it was their work which grabbed the headlines. Throughout the year 56° North created game-changing advocacy campaigns, delivered legislative reform and tackled industry-defining issues. The Great British Savings Squeeze campaign for Allica Bank drew attention to the £7.5 billion annual loss SMEs face due to unequal banking rates. The campaign quickly secured political support and widespread media coverage, helping Allica challenge industry norms. 56° North’s role in legislative reform was equally impactful, as they facilitated the passage of the Building Societies Act Amendment Bill in just 170 days. This modernisation enhanced the competitiveness of mutuals and expanded consumer access to mortgages. They also led a strategic campaign to secure the 2026 Commonwealth Games for Glasgow, navigating complex political landscapes to gain Scottish and UK government support. The successful bid will bring £100 million inward investment and a £150 million economic boost. Not surprisingly, the firm had a busier than ever political conference season, finding innovative ways to engineer key political engagement for clients and get politicians and media talking. Their Understanding Business survey also garnered attention, offering a unique and wide-reaching insight into the state and opinions of Scottish business.