Best pharmaceutical and/or healthcare product launch
Recognises the most effective launch of a
pharmaceutical product, including both over-the-counter and prescription-only drugs and/or
a healthcare product, such as products linked to
improving health, including vitamin products and
products designed to tackle, for example, obesity,
cigarette or alcohol addiction, or mental ill-health. It
can include communications with target audiences
such as primary care departments, prescribers,
NHS budget holders, patient groups and specialist
media as well as disease awareness and direct to
consumer work.
Best public health awareness campaign
Recognises the best campaign to manage or
promote awareness of a particular disease or
condition. It can be aimed at the wider general
public or at a more specific, targeted group.
Best pro-active lobbying campaign on an issue or cause
Recognises the best pro-active lobbying campaign
with a specific public affairs objective related to
a cause or an issue; eg: introducing a new law or
policy.
Best handling of an IPO
Recognises the best handling of a company’s
stock market flotation from a communications
perspective. The winning entry will need to show
the steps it took to implement an effective comms
strategy around the IPO, including how it worked
with other parties (eg: investors, employees and
other stakeholders) and dealt with challenges along
the way, including possible negative publicity. It
would be a benefit if the entry can show how the
comms strategy benefited the client’s reputation.
Best corporate internal comms or employee engagement campaign
Recognises the most effective campaign for a
corporation that engages internal stakeholders such
as managers, employees, and trade unions. Judges
will be looking for clear outlines of the campaign’s
specific objectives and the steps taken to meet
them, alongside the results of the campaign,
preferably supported with data (eg: employee
satisfaction levels, staff retention etc).
Best crisis or issues management
Recognises the most effective management of an
issue or crisis by a consultancy or corporate in-house team, or a combination of both. Because of
the sensitive nature of this type of work, entrants
may mark parts of their submission as strictly
confidential and not for publication.
Best use of media relations
- For corporate and/or financial comms
- For pharma and/or healthcare comms
Recognises the best use of media relations as part
of a campaign. It could include reactive or proactive
media relations activities, or a combination of
both. Judges will be looking for evidence of how
media coverage and media relations activities
helped achieve specific goals, eg: changing public
sentiment towards a company, selling more
products, supporting a specific cause or changing
public behaviour.
Best use of social media and/or influencers
- For corporate and/or financial comms
- For pharma and/or healthcare comms
Recognises the best use of social media or social
media ‘influencers’ as part of a campaign by, or
on behalf of, a corporation. Judges will be looking
for evidence of how social media and/or influencer
activity helped achieve specific goals, eg: changing
public sentiment towards a company, selling more
products, supporting a specific cause or changing
public behaviour. Entrants can show how social
media and/or influencer activity was used part of a
wider campaign that could include other elements,
such as lobbying or advertising; however, the
winning entry will be able to demonstrate how social
media and/or influencer activity specifically was
crucial to achieve outcomes (rather than merely
social media analytics data). The idea must be PRled, although we will not exclude entries that involve
payment or other incentives to influencers; however,
please detail these in your entry
Best use of content
- For corporate and/or financial comms
- For pharma and/or healthcare comms
This award will be given for the most effective use
of content as part of a campaign. The entry can
come from the private, public or third sectors,
or a combination. The objectives, strategy and
method deployed should be clearly set out,
alongside metrics on the impact of the content.
The entry should include methods of how content
was distributed and used to attract and retain
audiences. Judges will be looking at the impact of
the content beyond ‘reach’ (eg: number of views,
likes etc) and towards outcomes (eg: changing
behaviour, increasing sales).
Best handling of a de/merger or acquisition deal
Recognises the best handling of a de/merger
or acquisition deal from a communications
perspective. The winning entry will need to show
the steps it took to implement an effective comms
strategy around the deal, including how it worked
with other parties (eg: investors, employees and
other stakeholders) and dealt with challenges along
the way, including possible negative publicity. It
would be a benefit if the entry can show how the
comms strategy improved the client’s reputation
after the deal.
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