Best Pharmaceutical and/or Healthcare Product Launch
Recognises the most effective launch of a pharmaceutical product, including both over-the-counter and prescription-only drugs and/or a healthcare product, such as products linked to improving health, including vitamin products and products designed to tackle, for example, obesity, cigarette or alcohol addiction, or mental ill-health.
Best Public Health Awareness Campaign
Recognises the best campaign to manage or promote awareness of a particular disease or condition. It can be aimed at the wider general public or at a more specific, targeted group.
Best Pro-active Lobbying Campaign on an Issue or Cause
Recognises the best pro-active lobbying campaign with a specific public affairs objective related to a cause or an issue; eg: introducing a new law or policy.
Best Handling of an IPO
Recognises the best handling of a company’s stock market flotation from a communications perspective.
Best Corporate Internal Comms or Employee Engagement Campaign
Recognises the most effective campaign for a corporation that engages internal stakeholders such as managers, employees, and trade unions.
Best Crisis or Issues Management
Recognises the most effective management of an issue or crisis by a consultancy or corporate in-house team, or a combination of both.
Best Use of Media Relations - for Corporate and/or City
Recognises the best use of media relations as part of a campaign within the corporate and/or city sector.
Best Use of Media Relations- Pharma and/or Healthcare comms
Recognises the best use of media relations as part
of a campaign within the pharma and/or healthcare sector.
Best Use of Social Media and/or Influencers - for Corporate and/or City
Recognises the best use of social media or social
media ‘influencers’ as part of a campaign by, or
on behalf of, a corporation.
Best Use of Social Media and/or Influencers - for Pharma and/or Healthcare
Recognises the best use of social media or social media ‘influencers’ as part of a campaign by, or on behalf of, a corporation in the pharma and/or healthcare sector.
Best Use of Content- Corporate and/or City
This award will be given for the most effective use
of content as part of a campaign. The entry can
come from the private, public or third sectors,
or a combination. The objectives, strategy and
method deployed should be clearly set out,
alongside metrics on the impact of the content.
Best Use of Content- Pharma and/or Healthcare
This award will be given for the most effective use
of content as part of a campaign in the pharma/ healthcare sector. The entry can
come from the private, public or third sectors,
or a combination. The objectives, strategy and
method deployed should be clearly set out,
alongside metrics on the impact of the content.
The entry should include methods of how content
was distributed and used to attract and retain
audiences. J
Best Handling of a De/merger or Acquisition Deal
Recognises the best handling of a de/merger or acquisition deal from a communications perspective.
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