Blurred

Blurred had a phenomenal 2024, beginning with a crucial repositioning away from ‘ESG’ and towards ‘impact’, in reaction to the culture wars raging/global political unrest. Blurred – uniquely – blurs the lines (integrates!) Communications, Management and Sustainably consulting meaning it can help give clients a better story to tell, by helping them be better businesses.

Unusually, from a comms standpoint, Blurred also reaches the entire stakeholder universe - from the capital markets, to policy makers, employees, consumers and beyond - because in a blurred world, purpose is brand and artificial distinctions between ‘corporate’ and ‘consumer’ audiences are irrelevant: people care about how a company they work for, buy from or invest in behaves. Blurred retained the majority of its clients (including Amazon, Coca-Cola and Diageo), whilst winning significant new clients (including Lloyds Banking Group, Vodafone and Unilever), delivering phenomenal work/growth positively impacting clients, but also People and Planet, in line with its own Purpose/ Values. And it did this its own way, declining ‘superficial’ work; delivering a multi-award winning, self-initiated (i.e. no client!) campaign “I Am Not A Typo”; achieving a new B Corps score of 120, earning an employee approval rating of 98%; and continuing to build out and support a significantly diverse team (45% belong to an ethnic minority group, 73% identify as female, 21% have a disability (ex neurodivergence), 32% are disclosed neurodivergent, 9% have a mental illness, 27% identify as a religious minority, 68% went to non-fee-paying schools,10% weren’t university educated and 5% identify as LBGTQ+).