Cadbury200

An iconic brand, with a rich history and deep connection to British culture, celebrating its 200th year – that needed a show-stopping internal communications campaign that connected employees to the history of brand and celebrated its enduring values of kindness and generosity.

Our year-long internal campaign connected over 4,100 colleagues to our brand, celebrated Cadbury’s heritage and impact, and shone a light on the significant investment that Mondelez has made in the brand and UK business. Across the year we leveraged internal activations; connected internal, external, and marketing content directly to our people; celebrated and supported colleagues to raise over GPB74,000 for our charity partners; and set up a colleague recognition scheme that delivered values-linked virtual “Bravo” postcards to colleagues across the business.