Darktrace

The past 12 months saw Darktrace build a team fit for a rapidly scaling listed business from scratch, set a long-term strategy to overcome critical challenges facing the business and build a positive and sustainable reputation. The team did this while building a successful employee engagement programme for the first time, riding an AI wave for which the business had been preparing for a decade – releasing data and insight that became core to the AI conversation and positioning itself as a leading voice at the UK government’s flagship AI Safety Summit. All while navigating a short-seller attack and reputational inferences related to a specific Darktrace shareholder who continues to face legal proceedings. Ultimately, we built five new functions, changed the tone of coverage of the business and established a Corporate Affairs team that is delivering value across every Darktrace audience.