Don't Be Fooled

Fraudsters are increasingly luring young people into breaking the law and laundering criminal cash as money mules, robbing them of their confidence and in some cases their future.

Spearheaded by UK Finance in collaboration with Four Agency Worldwide and iChild, the "Don’t Be Fooled" campaign combats this alarming rise in young people being exploited as money mules. Centred on engaging content for schools the campaign has successfully educated over 20,000 pupils to protect them from criminal activity. 452 schools used the resources. Headteachers delivered assemblies across the country, homework was set, and parents received emails and letters home in book bags. Post-campaign research showed that 100% of teachers who used the content agreed their pupils are now more likely to refuse offers to become money mules and less likely to share their bank details with strangers in future. The strategy focused on early education to prevent exploitation before young people even have bank accounts. By equipping teachers with engaging, curriculum-compliant content, the campaign educates students on the dangers and consequences of money muling. The resources, awarded the prestigious Young Money Financial Education Quality Mark, include cross-curricular activities in English, Drama, and Art & Design, as well as tailored materials for SEND students. By bringing the complex issue of money muling to life through relatable stories, engaging content, and creative activities, the "Don’t Be Fooled" campaign has successfully raised awareness and changed young people's behaviour, empowering them to protect themselves and their loved ones.