Holding Up A Mirror To Cricket

Client: Independent Commission for Equity in Cricket

In response to the racism scandal at Yorkshire County Cricket Club, the Independent Commission for Equity in Cricket (ICEC) was established to investigate racial equality, gender equality and social equality in English cricket. Coldr was asked to support the in promoting the Independent Commission for Equity in Cricket (ICEC)’s call for evidence for and publishing its final report on inequity in cricket, joining as the fifth member of the secretariat, attending commission meetings, providing media handling and communications advice and direction and counsel.

The outcome was a transformative crisis campaign that grew from an initial 83 pieces of coverage for the call for evidence to a huge result for the final report launch which delivered more than 4,000 survey responses as evidence and more than 3,000 pieces of media coverage.