Holding Up A Mirror To Cricket

Client: Independent Commission for Equity in Cricket

Coldr was asked to support the in promoting the Independent Commission for Equity in Cricket (ICEC)’s call for evidence for and publishing its final report on inequity in cricket, joining as the fifth member of the secretariat, attending commission meetings, providing media handling and communications advice and direction and counsel.

The outcome was a transformative media relations campaign that grew from an initial 83 pieces of coverage for the call for evidence to a huge result for the final report launch which delivered more than 4,000 survey responses as evidence and more than 3,000 pieces of media coverage.