Multicultural UK

Multicultural UK Marketing Agency, an ethnic minority-led agency certified by MSDUK, delivered outstanding results in 2023-24, achieving a 240% turnover growth and securing its reputation as a leader in corporate marketing for ethnic minority communities. Successfully executing the Ignite campaign for Be The Business and Mastercard Strive, Multicultural UK engaged 1,360 ethnic minority business leaders (EMBLs), surpassing the target by 36%. Recognising the challenges of engaging this audience, who represent a significant portion of UK SMEs, the agency employed a multi-channel strategy combining digital marketing, influencer partnerships, events, and community outreach. This led to exceptional engagement rates, with a 57% click-through rate and a 75% completion rate. The agency's diverse team (90% ethnic minorities and 66.7% women in leadership) played a crucial role in crafting culturally relevant messages. Their knowledge enabled authentic engagement, resonating with EMBLs in their communities. The campaign’s success, coupled with being awarded the Best Multicultural Marketing Agency 2024 by SME News Awards, showcases Multicultural UK's leadership in the industry. This impact is further demonstrated in other campaigns, like MoneyGram, which saw a 25% brand awareness increase and a 100% rise in leaflet placements in ethnic stores, confirming that with the right approach, engagement targets can be exceeded in challenging landscapes.