Managing Biffa’s communications related to a recommended offer from ECP

Houston PR

Client: Biffa

In our submission, we outline the comprehensive and effective support that Houston provided long-standing client Biffa to manage multiple-stakeholder communications and secure support for a recommended offer from Energy Capital Partners. We describe the hands-on 24/7 support Houston provided throughout the deal period to monitor and manage stakeholder perceptions, whilst handling a sensitive HMRC-related issue to ensure full understanding of this complex situation by all commentators and wider stakeholder groups.

Our submission also showcases Houston’s success in communicating the repositioning of Biffa as a key enabler of the UK circular economy, aligned with its purpose to change the way people think about waste. This successful and credible repositioning was a key factor in Biffa achieving clear market differentiation and an attractive valuation from the acquiror.