The Misheard Version

Client: Specsavers

To start a new, less scary public health conversation about hearing loss and encourage people to get their hearing tested, Specsavers turned one of the most famously misheard songs into a hearing test you couldn’t ignore. Re-recording Rick Astley’s Never Gonna Give You Up with the wrong lyrics people have been mishearing for years – then releasing it by ‘Rick-Rolling’ the world on social media with a tease and reveal launch which blew up across social and earned; creating a mass cultural moment around hearing loss and delivering a 66% increase in hearing test bookings.