Nationwide's acquisition of Virgin Money

FGS Global worked alongside Nationwide Building Society's senior leadership and corporate affairs teams to successfully deliver the £2.8bn acquisition of Virgin Money - the largest UK banking-sector M&A transaction since the Global Financial Crisis.

Nationwide's mutual ownership structure created a unique set of communications challenges, with the building society's members being the most important stakeholder group we needed to convince. The transaction was also likely to generate significant media interest and scrutiny, and the communications strategy needed to account for a likely campaign by a small group of members calling for a member vote.