Ocado Retail: Customers, Culture and Category Leadership

Ocado Retail has an ambition to be the biggest online grocer in the UK, a position that lends itself to unparalleled amounts of customer data and insights. Over the past year of working together, MHP has harnessed these insights to tell meaningful stories that not only drive an increased and consistent share of voice for the brand, but positions Ocado as a relevant cultural and societal commentator.

Far from just delivering drumbeat national coverage, our proactive approach to media relations has also driven positive reputational impact for the brand. Strengthening understanding of the Ocado Retail proposition and increasing executive visibility and thought leadership, in an otherwise congested space.