Save the Leadmill

The PHA Group

Client: The Leadmill

In 2017, Electric Group, an independent music venue operator under the leadership of Co-Founder, Dominic Madden, secured the freehold of The Leadmill,

Sheffield’s iconic live arts venue. The venue had been threatened with redevelopment. A decision to take over the venue’s operations triggered a battle with the leaseholder, Phil Mills, and his “Save the Leadmill” (STL) campaign. This presented a crisis for Electric Group. The PHA Group implemented a comprehensive strategy to reshape public perception. By maintaining measured communications, transparency, and consistency in messaging, the campaign not only reshaped the narrative but also positioned Electric Group for sustained success. Our campaign provided the foundations for a court victory for Electric Group in September that granted the business a shadow license for The Leadmill.