Sodexo
Sodexo
Sodexo’s Brand & Communications Team supports the business in its mission to grow with purpose, building and enhancing the brand reputation while deepening employee engagement.
Operating as brand custodians, champions of Sodexo’s social value strategy, and in-house agency to the organisation’s seven business verticals – the team manages a great deal of complexity, often operating in challenging or complex circumstances. This year the team launched Starting Fresh. This is a campaign which not only lends Sodexo’s voice to advocating for recruiting ex-offenders, as many organisations do, but raises awareness of the practical steps employers can take to proactively recruit from the prisons Sodexo manages on behalf of the Ministry of Justice and Scottish Prison Service. This campaign has been effectively and successfully executed both externally and internally with tangible results which are generating real-world positive action. The team has also worked hard on continuously improving the BAU activity – substantially increasing engagement levels on both internal channels and key social media platforms, which has, in turn, increased website traffic.