Supporting Patients and Practices Through a National Dental Care Crisis

Client: Bupa

The Bupa Global & UK in-house External Relations team engaged advisory support from MHP Group to design and execute the reputation management strategy for Bupa Dental Care’s (BDC) decision to consolidate its portfolio of practices as a result of a national shortage of dentists to provide NHS care. Through the development and execution of a complete end-to-end media strategy that navigated of the wider market commentary on an NHS dentistry crisis, the outcome was 100% control of the message, accurate reporting and timely cascade for the decision across all media, government, external stakeholder, patient and people audience groups, thereby protecting Bupa’s reputation and position as industry leaders.