Swipe Left, Invest Right: How the Principles of Dating Can Be Applied to Investing

The Financial Conduct Authority needed to engage with inexperienced investors dabbling with high-risk investments, so we turned to the world of dating and encouraged investors to ‘invest how you date’, working with influencers from across both worlds. Our selected talent worked from a brief to create Instagram grid posts, reels and newsletters to promote the campaign and encourage their followers to an in-person event. Alongside over 100 pieces of coverage across national, broadcast, trade and consumer media, the talent content saw 63 ‘saves’ and 60 swipe-ups to the campaign landing page. This was the first time the UK’s regulator had engaged directly with its target audience; a radical new approach and one that has set the stage for future campaigns.