Transforming the Menopause Conversation


Client: Dr Louise Newson / Newson Health

Borkowski’s work with Dr Louise Newson (DLN) has, over the last 12 months, continued outstanding progress in reframing the menopause discussion in the United Kingdom. Working across multiple disciplines, including events, social media, newsjacking and crisis management, Borkowski developed a cross-channel strategy designed to bring a coherent thought leadership project to life, continuing to define and perfect DLN’s position as the UK’s leading menopause expert. Reframing the debate around HRT with an evidence-based approach has stripped away decades of stigma and misinformation, establishing a clear platform that HRT safeguards women’s health. By speaking to women directly, in the national press and across numerous broadcast outlets, including ITV’s This Morning, DLN has been established as a trusted voice in the menopause space – with care taken to always add value to any commentary issued, consumers, medical professionals and policy makers alike recognise DLN as not only a credible voice in the menopause space, but a spokesperson for women’s health and lifestyle more broadly. The national menopause conversation moves rapidly, but Borkowski has generated recognisably outstanding results, consistently ensuring that DLN is at the center of the conversation and shifting the national talking points on HRT to align with Newson Health’s key messaging of its safety and efficacy. There has been a national 42% increase in UK news mentions of the menopause across the last twelve months, while DLN’s free menopause app balance saw a week-on-week increase in downloads of 82%, following a national story on proposed updates to the NICE guidelines.