We Do That

The "We Do That" campaign is a testament to the power of storytelling and employee engagement. Over a nine-month period, the Internal Communications team at Experian crafted a campaign that not only highlighted the financial health challenges faced by colleagues, but also showcased how Experian's products and services provide innovative solutions. By sharing personal stories, the campaign brought to life real scenarios, demonstrating the tangible benefits of Experian's offerings and creating colleague ‘heroes’ in the process.

The campaign's objectives were clear: to increase understanding of Experian’s purpose among employees to improve employee engagement. The strategy involved collaborating with multiple product teams to create comprehensive customer journeys, which were then integrated into interactive PDFs, videos and Horizon posts. Ultimately making our colleagues the ‘heroes’ of our narrative and demonstrating how ‘We Do That’ in the financial eco system. Experian’s products and services are being used every day by our colleagues, but it’s often hard to interpret how and why. Creativity and originality were at the heart of the campaign, with the team demonstrating exceptional determination and resilience in finding and sharing colleagues' stories. This innovative approach not only inspired others to come forward with their stories, but developed a deeper understanding of our purpose, whilst setting a new standard for excellence in internal communications.